Jurnal Komunikasi

PERAN KONTEN BEHIND THE SCENE DI INSTAGRAM SEBAGAI MEDIA PROMOSI FILM “13 BOM DI JAKARTA”

2025-10-13T19:38:03+07:00

The advancement of digital technology has significantly transformed promotional strategies within the film industry, particularly through the utilization of social media platforms. This study aims to examine the role of Behind the Scene content shared on Instagram as part of the promotional strategy for the Indonesian action film “13 Bom di Jakarta”, produced by Visinema Pictures. A qualitative approach is employed, using Robert N. Entman’s framing analysis model to understand how such content shapes audience perception. The findings reveal that Behind the Scene content not only transparently presents the filmmaking process but also fosters emotional engagement between the audience and the film. This type of content is perceived to enhance viewers' interest and enthusiasm through authentic and visually engaging narratives. Furthermore, Instagram proves to be an effective platform due to its ability to reach a broad audience quickly and interactively. This study asserts that in the digital era, Behind the Scene content plays a strategic role in strengthening a film’s public image and nurturing a closer relationship between creators and viewers.

ANALISIS DATA PENJUALAN DAN POLA PEMBELIAN MELALUI SISTEM INFORMASI BERBASIS WEB UNTUK STRATEGI PEMASARAN (STUDI KASUS UMKM KABUPATEN SERANG)

2025-11-12T14:19:59+07:00

This study aims to analyze the implementation of web-based information systems in Micro, Small, and Medium Enterprises (MSMEs) in Serang Regency as part of digital transformation efforts in the local business sector. The research employs a descriptive qualitative approach through observations and interviews with MSME owners who have adopted web-based systems in their operations. The findings show that the implementation improves operational efficiency, enhances transaction accuracy, and simplifies stock management and financial reporting. Moreover, web-based information systems enable entrepreneurs to analyze sales data for formulating data-driven marketing strategies. However, several challenges were identified, including limited digital literacy, a shortage of skilled personnel, and data security issues. Therefore, government and educational institutions need to provide continuous training and technical support. Overall, the implementation of web-based information systems contributes to improving competitiveness, marketing effectiveness, and accelerating digital transformation among MSMEs in Serang Regency.

PERANCANGAN SISTEM KEAMANAN JARINGAN BERBASIS VLAN, FIREWALL, DAN PORT SECURITY MENGGUNAKAN MIKROTIK CISCO

2025-10-08T14:40:07+07:00

The rapid development of information technology has made computer Networks a vital component for communication and data exchange in organizations, including PT Jasa Raharja Putera. However, Networks without proper Security mechanisms are highly vulnerable to both internal and external threats. This study aims to design a Network Security system by implementing Firewall, Port Security, and VLAN to enhance Network protection at the Marketing Office of PT Jasa Raharja Putera. The research methodology consists of field observations, interviews, literature review, and Network simulation using GNS3 software. The proposed design utilizes a Mikrotik Router for routing and firewall functions, Cisco manageable switches for VLAN segmentation and Port Security, and Access Point configurations on each floor. A Layer 7 Protocol-based firewall is applied to restrict non-productive website access within the employee VLAN, while the head office computer is granted full access through MAC Address filtering. The simulation results indicate that the proposed design improves Network Security by isolating traffic between VLANs, preventing unauthorized devices, and filtering internet traffic. Therefore, this design can serve as a practical reference for developing secure and structured Network infrastructures in similar office environments.

ANALISIS TECHNOLOGY ACCEPTANCE MODEL (TAM) SISTEM INFORMASI AKADEMIK (SIAKAD) INSTITUT TEKNOLOGI DAN BISNIS BANTEN

2025-11-12T14:31:18+07:00

This study analyzes the influence of Perceived Ease of Use, Perceived Usefulness, and System Security on User Satisfaction with the Academic Information System (SIAKAD) at the Institut Teknologi dan Bisnis Banten. Using a quantitative approach with a Likert-scale questionnaire (1–5), the results show average scores of 4.05, 4.12, 3.45, and 3.78 for each variable, respectively. The regression model Y=0.322X1+0.284X2+0.301X3+eY = 0.322X_1 + 0.284X_2 + 0.301X_3 + eY=0.322X1+0.284X2+0.301X3+e obtained an R² value of 0.612, indicating that 61.2% of user satisfaction variation is explained by the three independent variables. Both t-test and F-test results show positive and significant effects (p < 0.05). The findings confirm that ease of use, usefulness, and system security significantly improve student satisfaction. This study extends the Technology Acceptance Model (TAM) by adding security as an external factor and recommends enhancing system stability, data protection, and digital infrastructure to increase user trust and satisfaction.